I have designed numerous pre-marketin photos and video loops for the National Opera since 2014; on this page are a few examples of the video loops.

Pre-marketing photos and video loops are used in production marketing and communication until the piece is complete and new photos are obtained from the stage.

In the role of an art director, I familiarize myself with all the preliminary material available about the production, such as set designs and libretto. Based on these, I design the visual concept of the pre-marketing photos and loops and present it to the artistic directors of the opera or ballet.

Once the ideas are approved, I brief the concept to the team, including the photographer, videographer, makeup artists, and potential set designers. Additionally, I am present during the shoots, overseeing and directing the situation. These images and videos aim to pique the audience's interest and convey something essential about the story.

These contents were created in collaboration with the Finnish National Opera, the Sivulliset collective and Interactive Inuits.